It’s hard to imagine a less converged world. It seems that everyone does a bit of everything to some degree. I find that creativity extends well beyond a single discipline, so I need to cover a lot of ground.
From my early days in advertising as a graphic designer, a writer and a creative director, through my years running software businesses and now independent filmmaking, I find I’m doing a little of each (sometimes a lot) on a regular basis.
Apart from general advertising and marketing, these activities include Photography, Design, Web development and SEO, Music, Writing and of course Film itself. This provides clients with an end-to-end result that is fully integrated. I’ve always believed in a one-stop-shop and after 40 years I haven’t changed my view.